We were challenged by Greenpeace Denmark to design a campaign that would raise awareness of environmental issues among 13-16-year-olds and inspire to take action. Through extensive research and collaboration with the students of Østervangs school in Roskilde, we designed a campaign and a concept for a challenge app GREENERX.

GreenerX aims to encourage danish teenagers to explore their everyday habits, and promote change by various daily challenges. An element of gamification lets them compete with their peers for small prizes.

This is my personal take on the campaign, based on the research done in the school group project. I have reworked the concept and created new visuals.

Campaign and

app concept

We were challenged by Greenpeace Denmark to design a campaign that would raise awareness of environmental issues among 13-16-year-olds and inspire to take action. Through extensive research and collaboration with the students of Østervangs school in Roskilde, we designed a campaign and a concept for a challenge app GREENERX.

GreenerX aims to encourage danish teenagers to explore their everyday habits, and promote change by various daily challenges. An element of gamification lets them compete with their peers for small prizes.

This is my personal take on the campaign, based on the research done in the school group project. I have reworked the concept and created new visuals.