Cirkel Kaffe is a danish coffee brand sold by Coop. Founded in the 1930’s, it has established a stable consumer base of an older generation, but struggles to attract younger consumers due to its outdated branding and packaging design.

We were, therefore, tasked to design a coffee packaging that would stand out on product shelves and appeal to younger consumers.

The final product is a respectful return to the brands heritage, and a sustainable alternative to the widespread plastic packaging. The rounded tin container displays a contemporary design, fit for a store brand. It stands out among other products within the same price range, and re-establishes itself as a brand for both new and old generations.

Packaging design

Cirkel Kaffe is a danish coffee brand sold by Coop. Founded in the 1930’s, it has established a stable consumer base of an older generation, but struggles to attract younger consumers due to its outdated branding and packaging design.

We were, therefore, tasked to design a coffee packaging that would stand out on product shelves and appeal to younger consumers.

The final product is a respectful return to the brands heritage, and a sustainable alternative to the widespread plastic packaging. The rounded tin container displays a contemporary design, fit for a store brand. It stands out among other products within the same price range, and re-establishes itself as a brand for both new and old generations.